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Security · 4 min read

How to Choose Strong Passwords (and Why Length Wins)

Password advice is full of myths about symbols and capital letters. The truth is simpler: length and unpredictability are what matter, and the biggest wins come from habits, not from any one clever password.

This guide explains what makes a password strong and how to manage passwords sensibly.

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Entropy is what counts

A password's strength comes down to entropy — the number of equally likely possibilities an attacker must search. Entropy grows with both length and the size of the character set, but length has the bigger effect. A long random password is far harder to crack than a short one peppered with symbols.

Randomness beats cleverness

Human-chosen passwords follow predictable patterns — a word, a capital at the start, a number at the end — that attackers exploit. A password generated from a cryptographically secure random source has no such pattern, which is why generated passwords are stronger than memorable ones.

The two habits that matter most

First, never reuse a password across sites: if one site is breached, reuse hands attackers every account that shares it. Second, use a password manager so every login can have a long, unique, random password without you memorizing any of them.

Add a second factor

Even a strong password can be phished or leaked. Turning on two-factor authentication means a stolen password alone is not enough to get in, which dramatically raises the bar for attackers.

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